Exhibition of Studio Projects

RYOR - a range of men's cosmetic products

Petr Hubatka

Annotation

The design of a new men's cosmetic line for the Czech brand Ryor is based on the requirements for clarity, user and visual simplicity and the creation of a visual identity. The result is modular containers inspired by the principle of canisters, which is directly acknowledged in their form. Their appearance, in which the emphasis was placed on creating a clear and recognizable visual identity of the brand, is built on morphology based on elementary shapes (cube, sphere, cylinder, bevel). The line is complemented by glass bottles, for which turbines and aircraft propellers were the inspiration. This line as a whole should evoke directness, progress, modernity and technical aesthetics.

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