Motivational periscope

How to motivate people to live sustainably? How to provoke action/reaction in them? Plastia's product range includes a home composter and a bird feeder. It wants to present a sustainable approach to living at conferences about ecology. My suggestion is to display the composter/feeder (as the company's answer to the problem) and introduce a white periscope into it. The periscope would project an action video on a small screen -e.g. a video of a birdhouse photo trap.