AROMA DIFFUSER AND AIR HUMIDIFIER FOR VELO

The diffuser, serving as a gift or advertising item, makes the environment pleasant and maintains its optimal humidity. The project was created in cooperation with BAT within the Reborn Design project. With its shape and idea concept, it respects and directly refers to the visual identity of the VELO brand, as the board material from recycled VELO packaging is implemented in the design. It combines elegance and sustainability, offering the target group not only functionality but also aesthetic value. It associates its aroma oils with the flavor of nicotine sachets. The dominant element of the diffuser is smoke, which was the main inspiration, since smoke has been one of the main unifying elements across BAT's products since the beginning. The design thus refers to history in a modern way.