ZAN projects

Model Young Package

Ondřej Kobza

Annotation

The aim of my design is to make the retail sale of honey more attractive by replacing the labeled glass with cardboard packaging. The packaging for the honey jar works without glue, which makes it easier for the seller to handle the packaging, but it is also eco-friendly by using recyclable cardboard. Bees are characterized by a building in a hexagonal structure. This hexagonal shape is used as the whole visual of the package, from the base to the division of the shell into several hexagons. The repeating logo alternates with cut-out windows and full shapes. Everything is supposed to represent what is the basic building block for honey.

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