Omnichannel beverage can box with integrated dispenser

This design work focuses on creating a playful and innovative cardboard box that was designed for the Young Package Awards competition. The box serves as a multifunctional packaging for beverage cans, enabling their sale directly from the box or direct sale of the box to the customer, who can then store it in the refrigerator. The key aspect was achieving the optimal ratio between the volume of the box and its capacity. This playful omnichannel box features a unique and attractive graphic design that appeals to the target group of customers. Using playful elements, the box brings a fun and irresistible feel. Its creative look stimulates sales and catches the eye of customers across different sales channels.