Young package

For the competition design, I focused on the packaging of the matcha-flavored bars called Pocky. A key element of the design is the use of a paper accordion, which separates the individual bars so that they do not stick together in the heat. This system ensures that each bar remains intact and easily accessible. The design of the packaging from the outside is solved using the embossing technique, which creates a gentle relief copying the structure of the inner compartment. The packaging is also aesthetically divided into two colored parts, which symbolizes dipping into chocolate and adds visual appeal to the packaging.