Architecture is about expressing ambition. If done with control and care the built environment tells a story about architects and builders having invested their skills to enrich the life of people. If not,it only expresses cynicism, which unfortunately is increasingly common in contemporary building culture. There are also projects adopting an individualistic expressive pose, closely related to those of the entertainment industry. This approach leads to “unsocial” buildings not being interested in visually engaging with neither their neighbours nor the landscape where they are situated.
